Heading is a very important part of a web page. The title and the H1 (heading tag) provide one with a reasonable boost to the optimization of a web page and its ranking in a search engine. There should not be any keyword repetition in the title as well as the heading tag as this can be considered as a spam.
Optimizing the heading tag
The optimization of the title tags has a very significant role in the optimization of a page in a search engine. Well written heading tags are also helpful to increase the worth of the web page.
Significance of heading tags
Three important roles are played by the heading tags:
ü Firstly, the heading tags are incredibly important from the point of view of search engine. This is because all minor and major search engines give a great deal of importance to the heading tags as opposed to other tags.
ü Secondly, most search engines display the heading tags as a title in their result page. Search engines follow this heading with a brief explanation that consists of keywords.
ü The third significant function of the heading tag is to assist the user to find out information about the page that is currently being surfed. Almost all the popular browsers display the heading tags at the bottom as well as the top.
Optimization of heading tag
The heading tags are of extreme importance as far as search engine optimization is concerned. In fact, the search engines make use of the heading tags to accumulate information related to any web page. So, it is very obvious that if the heading tag is not used in context of the web page, then the page may not be given a high ranking by the search engine.
Mistakes to avoid
- Stuffing keywords in the heading tag
The heading tag can be used in the most optimal manner if it concentrates on a particular keyword that is of importance in the web page. In addition, overstuffing of keywords in the heading must be avoided as it gives an unprofessional look to it. Repetition of keywords also needs to be avoided.
- Using irrelevant keywords in heading tags
Search engines give much importance to the heading tags. They are considered as the words describing the whole of a web page. If the heading tag contains a keyword that has nothing to do with the content of the web page, then the real meaning of the heading gets lost.
- Using meaningless or inexpressive heading tags
The heading tags must be keyword precise and simultaneously they must also express some significance. There have been many instances when the use of descriptive heading tags have helped the website owners to earn through pay per click, even though their web page was displayed at the bottom of the result page.
Thus, the heading tag is very important for a web page and its correct optimization can lead to good returns. If proper use of heading tags is not made in the web page, then the website cannot be successful in spite of being appealing and informative.
